I think @MisterEd is right! The word and marketing is a scourge. My 80 year old friend commented on one of my AR’s and said it looks “scared”. And then I showed her my WWII 1903A3.
I asked her which one would be more devastating with a single shot, and she said “the scared one”. I told her that my AR didn’t even have any of the “tactical” features. It was Plain Jane. Then I showed her the rounds for each. She was like “My God that’s a huge bullet,” when looking at the 30-06.
I had tried to get her into shooting with a pistol. A 22 cal FEG PPK clone. She couldn’t manipulate the safety or clear a misdeed because of arthritis.
Then we went looking for 10/22’s. The cheaper one was a a wood stocked standard plain ole 10/22. Then there was one with a synthetic stock and a takedown model with a threaded barrel. I showed her the magazines that were available and she asked “Is that even legal?”
She asked, “Why would I even need a magazine like that?” I told her because the 25 round mag was easier to load, and she won’t have to reload as frequently. And mag loading tools are a dime a dozen tor the “Banana Clips” as she called them.
She was judging every firearm by how it looked without regard to caliber or function. She is getting educated, albeit slowly.
“Tacticool” marketing just makes the uneducated and uninformed hate those of us “in the know”. That actually use firearms even more. A Mini 14 vs An AR15 in .556 is no more or less lethal, but for some reason, mental retardation probably, the AR platform gets more hate.